Marketing Program


Program Description

The Kapiʻolani CC marketing program offers an associate in science (AS) degree and five certificates, including the certificate in entrepreneurship. The purpose of the program is to prepare students for entry-level marketing-oriented careers such as advertising, public relations, product and service management, retail management, international marketing, marketing research, and sales. The program is designed for students with little to no experience in marketing as well as for those already working in the field seeking to enhance their skill set.

The Associate in Science, Marketing degree articulates to the University of Hawai‘i-West O‘ahu towards the Bachelor of Arts (BA) in Business Administration, Marketing (effective Fall 2010).

Degree and Certificate Programs

  • Associate in Science – Marketing (60 credits)
  • Certificate of Achievement – Retail Management (33 credits)
  • Certificate of Competence – Customer Service (15 credits)
  • Certificate of Competence – Entrepreneurship (9 credits)
  • Certificate of Competence – Management (9 credits)
  • Certificate of Competence – Retailing (9 credits)

Potential Careers and Employers

  • Careers: Graduates of the associate in science (AS) degree in marketing may be eligible for entry-level positions in advertising, customer relations, customer service, ecommerce, events planning, management, merchandising, public relations, retailing and wholesaling. Certificate recipients may be eligible for entry-level positions in specific marketing and management areas.
  • Employers: The United States Department of Labor publishes the Occupational Outlook Handbook with additional information about careers in marketing. 


Download forms & documents at the Marketing Program Toolbox.


Outcomes Icon

View the Marketing Program Outcomes.



Contact Information

  • Counselors/Advisors: Lori Sakaguchi, Student’s last name: A-L, 808.734.9017
  • Counselors/Advisors: Cynthia Kimura, Student’s last name: M-Z, 808.734.9107
  • Marketing Program Coordinator: Susan Dik

Irene Shigano
Irene Shigano KCC Graduate
 I really appreciate the faculty’s support in getting my first marketing job where I was able to use the sales, marketing and merchandising strategies I learned in class.