Marketing Program

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Program Description

The Kapiʻolani CC marketing program offers an associate in science (AS) degree and five certificates, including the certificate in entrepreneurship. The purpose of the program is to prepare students for entry-level marketing-oriented careers such as advertising, public relations, product and service management, retail management, international marketing, marketing research, and sales. The program is designed for students with little to no experience in marketing as well as for those already working in the field seeking to enhance their skill set.

The Associate in Science, Marketing degree articulates to the University of Hawai‘i-West O‘ahu towards the Bachelor of Arts (BA) in Business Administration, Marketing (effective Fall 2010).

Degree and Certificate Programs

  • Associate in Science - Marketing (60 credits)
    The Associate in Science in Marketing is a practice-based degree program that prepares students to apply principles, concepts and technical skills in the field of marketing. This degree is designed to prepare future employees of industry members in retail, wholesale, customer service, distribution, and management. This degree is also appropriate for upgrading the skills of current employees in the field of marketing. The Associate in Science, Marketing degree articulates to the University of Hawai‘i-West O‘ahu towards the
    Bachelor of Arts (BA) in Business Administration, Marketing.
  • Certificate of Achievement - Retail Management (33 credits)
    The Certificate of Achievement in Retail Management incorporates principles, concepts and technical skills that lead students to competence in the field of retailing. This certificate is a comprehensive academic program designed to prepare current and future retail employees. This program is also intended to prepare students so they are better prepared to fill the numerous and varied management opportunities that are available in the retail industry.
  • Certificate of Competence - Customer Service (15 credits)
    The Certificate of Competence in Customer Service is a theory and practice-based program designed for the novice or professional business person who has minimal or no experience in managing customer relationships. This certificate is appropriate for upgrading the customer relationship skills necessary in any profession dealing with customer relationships and for a focus in marketing that provides a pathway to the AS in Marketing.
  • Certificate of Competence - Entrepreneurship (9 credits)
    The Certificate of Competence in Entrepreneurship is a practice-based program designed for the professional entrepreneur with minimal or no experience in business. This certificate is appropriate for upgrading the skills necessary in the entrepreneur industry.
  • Certificate of Competence - Management (9 credits)
    The Certificate of Competence in Management is a practice-based program designed for the professional manager who has minimal or no experience in business management. This certificate is appropriate for upgrading managerial skills of industry members or for a focus in marketing and provide a means to the Associate in Science in Marketing.
  • Certificate of Competence - Retailing (9 credits)
    The Certificate of Competence in Retailing introduces the student to basic marketing,retailing and customer service principles and practices. The program is designed for the novice retailing student who has minimal or no experience and for those already in the retail profession who would like to upgrade their skills. This certificate is also the beginning of the pathway to the AS in Marketing.

Potential Careers and Employers

  • Careers: Graduates of the associate in science (AS) degree in marketing may be eligible for entry-level positions in advertising, customer relations, customer service, ecommerce, events planning, management, merchandising, public relations, retailing and wholesaling. Certificate recipients may be eligible for entry-level positions in specific marketing and management areas.
  • Employers: The United States Department of Labor publishes the Occupational Outlook Handbook with additional information about careers in marketing. 

Toolbox

Download forms & documents at the Marketing Program Toolbox.

 

Outcomes Icon

View the Marketing Program Outcomes.

 

 

Contact Information

  • Counselors/Advisors: Lori Sakaguchi, Student’s last name: A-L, 808.734.9017
  • Counselors/Advisors: Cynthia Kimura, Student’s last name: M-Z, 808.734.9107
  • Marketing Program Coordinator: Susan Dik

Irene Shigano
Irene Shigano KCC Graduate
 I really appreciate the faculty’s support in getting my first marketing job where I was able to use the sales, marketing and merchandising strategies I learned in class.