Marketing Program Outcomes

Associate in Science – Marketing

Program Student Learning Outcomes: Upon successful completion of the Associate in Science degree in Marketing, the student should be able to:

  • Design and develop marketing solutions for current retail environments by employing appropriate marketing strategies.
  • Apply knowledge of basic management skills to maximize employee productivity.
  • Evaluate and apply marketing practices to create measurable results to meet marketing objectives.
  • Use foundational skills and knowledge to remain current with marketing and management strategies and trends and employ them in new business environments.
  • Utilize effective communication, problem solving and decision-making skills through the use of appropriate technology and with the understanding of the business environment.

Certificate of Achievement – Retail Management

Program Student Learning Outcomes: Upon successful completion of the Certificate of Achievement in Marketing, the student should be able to:

  • Design and develop marketing solutions for current retail environments by employing appropriate marketing strategies.
  • Apply knowledge of basic management skills to maximize employee productivity.
  • Use foundational skills knowledge to remain current with marketing and management strategies and trends and employ them in new business environments.
  • Apply problem solving skills using financial accounting principles through appropriate technology and with the understanding of the business environment.

Certificate of Competence – Customer Service

Program Student Learning Outcomes: Upon successful completion of the Certificate of Competence in Customer Service, the student should be able to:

  • Use organizational team building strategies.
  • Use Customer Relationship Management strategies within any business or retail organization.
  • Use supervision, management and organizational behavior principles and skills for any marketing occupation.

Certificate of Competence – Management

Program Student Learning Outcomes: Upon successful completion of the Certificate of Competence in Management, the student should be able to:

  • Apply the knowledge of basic management skills to maximize employee productivity.
    • Apply principles and practices of supervision in planning, organizing, staffing and controlling.
    • Apply principles and practices of organizational behavior for improving performance and commitment.
    • Apply principles and practices of human resource management in labor relations, appraising performance, staffing, recruiting, hiring, and training.
  • Use foundational skills and knowledge to remain current with management strategies and trends and employ them in new business environments.

Certificate of Competence – Retailing

Program Student Learning Outcomes: Upon successful completion of the Certificate of Competence in Retailing, the student should be able to:

  • Design and develop marketing solutions for current retail environments by employing appropriate marketing strategies.
  • Apply fundamental marketing principles of product, price, place and promotion.
  • Apply fundamental principles and practices of retail operations and merchandise management.
  • Apply fundamental customer-service and selling skills.
  • Use foundational skills and knowledge to remain current with marketing strategies and trends and employ them in new business environments.

 

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