Marketing Program
Table of Contents
Program Overview
The Kapiʻolani CC marketing program offers an associate in science (AS) degree and five certificates, including the certificate in entrepreneurship. The purpose of the program is to prepare students for entry-level marketing-oriented careers such as advertising, public relations, product and service management, retail management, international marketing, marketing research, and sales. The program is designed for students with little to no experience in marketing as well as for those already working in the field seeking to enhance their skill set.
The Associate in Science, Marketing degree articulates to the University of Hawai‘i-West O‘ahu towards the Bachelor of Arts (BA) in Business Administration, Marketing (effective Fall 2010).
Contact Information
- Counselors/Advisors: Flo Abara, (808) 734-9107
Degree & Certificates
Certificate of Competence – Management (9 credits)
The Certificate of Competence in Management is still accepting new majors.
Program Information
Potential Career & Employers
- Careers: Graduates of the associate in science (AS) degree in marketing may be eligible for entry-level positions in advertising, customer relations, customer service, e-commerce, events planning, management, merchandising, public relations, retailing and wholesaling. Certificate recipients may be eligible for entry-level positions in specific marketing and management areas.
- Employers: The United States Department of Labor publishes the Occupational Outlook Handbook with additional information about careers in marketing.
Program Outcomes
Certificate of Competence – Management
Program Student Learning Outcomes: Upon successful completion of the Certificate of Competence in Management, the student should be able to:
- Apply the knowledge of basic management skills to maximize employee productivity.
- Apply principles and practices of supervision in planning, organizing, staffing and controlling.
- Apply principles and practices of organizational behavior for improving performance and commitment.
- Apply principles and practices of human resource management in labor relations, appraising performance, staffing, recruiting, hiring, and training.
- Use foundational skills and knowledge to remain current with management strategies and trends and employ them in new business environments.
“I really appreciate the faculty’s support in getting my first marketing job where I was able to use the sales, marketing and merchandising strategies I learned in class.”
Irene Shigano, Graduate, Kapi‘olani Community College
